behavioural competency framework
We help organisations translate values and culture principles into practical behavioural competency frameworks that make expectations clearer across roles, levels and teams. Designed to be relevant, observable and aligned to your context, these frameworks create a stronger foundation for culture, development and performance conversations.
Values are too abstract
People understand the company values in principle, but they do not have clear enough guidance on what those values look like in practice.
Expectations vary too much
Different teams or leaders are interpreting “good behaviour” in different ways, creating inconsistency across the organisation.
Managers need clearer guidance
Managers need more practical support to set expectations, give feedback and use behaviours more confidently in performance and development conversations.
The framework feels outdated
You have an existing behaviours framework, but it no longer reflects the organisation’s values, tone of voice or current context.
People processes need clearer standards
You want a behavioural framework that gives recruitment, performance and development conversations a more consistent foundation.
People need something usable
You need behavioural expectations that people can understand, apply and use in practice, not just a set of abstract statements.
We start by reviewing your values or culture principles, any previous framework materials, and other relevant insight to understand what should be retained, refreshed or redesigned.
We help you define the right structure for your context, including how the framework should align to your values, what levels it needs, and how behaviours should be described in a way that is clear and practical.
We draft the competency descriptions and behavioural indicators, then refine them through stakeholder review and socialisation so the final framework is practical, consistent and ready to use.
what's involved
This work combines insight, framework design and structured review to help you create behavioural expectations that are clear, relevant and usable.
The result is a behavioural competency framework that is clear enough to guide behaviour, practical enough to use, and robust enough to support the wider people agenda.
A behavioural competency framework designed with the right structure for your organisation, whether values-aligned or matrix-based.
Practical behavioural indicators that make expectations easier to understand, recognise, measure and discuss for employees, managers and leaders.
A framework that can support recruitment, development and performance conversations more consistently.
This work can stand alone as a focused framework design project, but it often also connects into wider work on values, culture, leadership and the employee lifecycle.
Tell employees the experience they should have across key moments that matter.
Set the principles, behaviours and ways of working that should shape the organisation.
Once behaviours are defined, ensure they are reinforced more intentionally through team ways of working, comms and processes.
Upskill managers to build the habits that shape employee experience day to day.
Let’s talk about your people & culture and what’s next
You’ll be speaking with Jo Geraghty, our founder and culture expert. She’ll personally guide you through your next steps
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