Winner of Consultancy of the Year 2025

employee experience blueprint

Design a consistent employee experience across the moments that matter most

We help organisations map the employee journey, identify the moments that matter most, and design a more consistent experience across the employee journey. The result is a visual blueprint that reflects your culture, speaks to different audiences from the human perspective, and gives people clearer expectations about the role they play in the journey ahead.

When to invest in an

employee experience blueprint

The employee journey feels fragmented

Key moments across onboarding, development, role transitions and exit are not adding up to a coherent employee experience.

Key moments matter more than you think

You need to understand which experiences have the greatest emotional and practical impact on employees, and design around those more intentionally. 

Your desired culture is not showing up in practice

Your principles and behaviours are defined, but they are not yet being reflected clearly enough in how work is actually experienced.

Transformation needs a human lens

You are making wider changes and need a blueprint that shows how the experience should feel for different people as that change happens.

Touchpoints are not working hard enough

The interactions employees are having with processes, systems and managers are not reinforcing the experience you want to create.

You need clearer priorities for action

You want to move beyond broad EX ambitions and identify the journeys, touchpoints and moments that should be prioritised first.

1. Map the employee journey

We visualise the end-to-end employee experience, from onboarding and development to role transitions and exit, so key journeys, touchpoints and interactions can be seen more clearly. Your blueprint is written from the human perspective, not the organisation’s.

2. Prioritise the moments that matter

We identify the moments with the greatest emotional and practical impact on employees, helping you focus on the points in the journey that matter most rather than spreading effort too broadly.

3. Design the blueprint for action

We translate that insight into a visual blueprint, employee personas, journey maps and prioritised recommendations for next steps, so the experience is easier to design, communicate and improve over time.

what's involved

This work combines employee journey mapping, insight into the moments that matter most and experience design to help you create a clearer, more consistent employee experience across the lifecycle.

What you leave with

The result is a clearer, more intentional employee experience, with stronger design priorities across the moments that matter most.

A visual experience blueprint

A clear visual map of the journeys, touchpoints and interactions that shape how people experience work.

Employee personas and journey maps

A more tailored understanding of how different groups experience key moments across the lifecycle.

Prioritised opportunities for action

A clearer view of which journeys, touchpoints or moments should be improved first, and where to focus efforts next.

How this connects to wider people & culture work

This work can stand alone as a focused employee experience design project, but it often also connects into wider work on EVP, culture, leadership and people processes.

Employee Value Proposition Design

Define the employee offer and what people can expect from your organisation.

Culture definition

Set the principles, behaviours and ways of working that should shape the organisation.

Behaviours and ways of working

Clarify what good looks like in practice with a behavioural competency framework.

Manager development

Upskill managers to embed the behaviours and ways of working into their teams that shape employee experience.

Let’s talk about your people & culture and what’s next

You’ll be speaking with Jo Geraghty, our founder and culture expert. She’ll personally guide you through your next steps

25 City Road, Epworth House
London EC1Y 1AA