shaping the evp
A strong Employee Value Proposition (EVP) is the ‘give and get’ between your organisation and your people. We help you shape an EVP that is authentic, evidence-based and aligned to your business strategy and culture, so it strengthens attraction, engagement, retention and the lived employee experience across the employee lifecycle.
Losing talent to competitors
Your employee offer is not standing out clearly enough in the market to attract and retain the people you want.
Retention is under pressure
People are leaving as the reality of working here is not matching what they hoped, were promised, or expected.
Engagement feels uneven
People are not connecting strongly enough to your purpose, values or wider culture in day-to-day work.
The employee journey feels fragmented
Key moments across attraction, onboarding, development and exit are not adding up to a coherent employee experience.
Support feels patchy
How people are recognised, developed and supported varies too much across the organisation.
Your EVP is not landing
What you want to be known for as an employer is not yet coming through clearly or credibly in the real employee experience.
We use employee insight, workforce data and continuous listening to understand what different people value, why they join, stay or leave, and how expectations shift across the employee lifecycle.
We build a clearer picture of the motivations, needs and experience factors that shape your EVP, so it reflects what people genuinely value rather than what the organisation assumes they want.
We help you apply the EVP to the key moments, messages and people processes that shape how work is actually experienced, from attraction & onboarding to development, retention & alumni.
what's involved
A practical, evidence based approach
This work combines workforce insight, employee experience mapping and lifecycle design to help you shape an EVP that is meaningful, credible and lived in practice.
The result is a more compelling employee offer, a more consistent employee experience and a stronger platform for attraction, retention, and culture.
A more clearly defined EVP that reflects the experience you want to create.
A more clearly defined EVP that reflects the experience you want to create.
Greater consistency across the employee lifecycle.
A stronger employer offer to support attraction and retention.
Stronger engagement, wellbeing and motivation across the workforce.
Stronger engagement, wellbeing and motivation across the workforce.
EVP work can stand alone as a distinct piece of work, but it often also forms part of a broader effort to align culture, leadership, employee experience and performance more consistently.
We help managers and leaders ensure the EVP becomes more visible in day-to-day behaviours, decisions and team experience.
We ensure the employee promise is aligned with the culture you want people to experience.
We make the employee offer feel credible, equitable and relevant to different groups of people.
We help organisations translate ambition into everyday behaviour by embedding the right expectations, habits and systems across teams.
Let’s talk about your needs and what’s next
You’ll be speaking with Jo Geraghty, our founder and culture expert. She’ll personally guide you through your next steps
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