What is an EVP?

An Employee Value Proposition (EVP) is far more than just a list of perks & benefits or a statement of intent of a desired experience. It’s a holistic promise that defines the complete employee experience that can be expected throughout each employees journey with your organisation. A well-crafted EVP encompasses both tangible and intangible elements that together shape your unique workplace offer and set you apart in the talent market.

Core components typically include:

• Purpose and Culture: The heart of your EVP, covering your organisation’s mission, company values, vision,  working practices and expected behaviours. This defines not only what you do, but how and why you do it, creating a sense of belonging and shared direction.
• Pay and Benefits: Competitive compensation, incentives, and tailored benefits packages that address the diverse needs of your workforce. This extends beyond salary to include bonuses, health and wellbeing support, and unique perks that reflect your values.
• Career Development: Clear pathways for professional growth, learning opportunities, mentoring, and advancement. Employees want to know how they can develop their skills and progress within your organisation, whether through promotions, stretch assignments, or lateral moves.
• Wellbeing, Inclusion, and Work-Life Balance: Support for holistic wellbeing, equity, diversity, and inclusion, as well as flexible working arrangements. This ensures employees feel respected, supported, and able to thrive both personally and professionally.
• Performance Expectations and Recognition: Transparent objectives, regular feedback, and meaningful recognition for achievements. Employees are motivated when they understand what’s expected of them and see their contributions valued and rewarded. This in turn, can unlock incremental discretionary effort.
• Work Environment: The daily lived experience, including the physical or virtual workspace, tools and resources, team dynamics, and leadership style. A positive, supportive environment underpins engagement and productivity.

We’ll work with you to assess how your employees experience your organisation—from the technology and tools they use, to the culture and leadership that shape their day-to-day work. We’ll evaluate how they are motivated, consulted, listened to, developed, recognised and rewarded, ensuring alignment between employee expectations, culture and business objectives.

We’ll also map out the full employee lifecycle, helping you create a seamless experience from talent attraction and recruitment, to onboarding, development, retention, and even exit and alumni engagement. Our approach ensures that every touchpoint reinforces a strong EVP, leading to a positive workplace culture and an engaged, motivated, enthusiastic and committed workforce.