Case study - lovell
Lovell is a leading partnership housing business providing innovative residential construction and regeneration developments across England, Scotland, and Wales.
would recommend the workshops to their colleagues
Trustpilot rating improved from ‘bad’ to ‘great’ over an 18-month period
Lovell Incident Frequency Rate reduced from over 3.58 to 3 over 12-month period.
of Best Brand & Values Initiative at Business Culture Awards 2023
Built on a pioneering spirit, they had embarked on an exciting journey of transformation and growth, to build an empathetic, customer centric and high performance culture. The ultimate aim was to deliver an outstanding experience for customers, their people, partners, communities, and other stakeholders, whilst also fuelling business results and sustain their achievement of 5 Star Builder status.
They wanted to:
MAB was already driving a tech-led change programme to simplify the customer and adviser journey. But the leadership team knew that without a unifying culture, the transformation risked stalling.
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We stress-tested and refined MAB’s Mission, Vision and Values, then co-created a cultural blueprint called “MABology”. This gave everyone a shared narrative and clear set of behaviours – aligned to regulatory and ESG expectations – that could be lived consistently across the organisation.
We launched this new cultural identity through an online event, engagement programmes (Friday Joy, MABfest, MABplause), and series of team workshops with facilitation guides
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We applied our award-winning 3-stage culture change methodology as a foundation. We tailored the methodology to the client’s needs throughout the process to ensure we could deliver a unique future-proof culture for Lovell:
Cultural Audit to understand & assess the existing culture, challenges & opportunities
Designing the future culture
To ensure The Lovell Way became an every day, lived reality
The nationwide events received excellent feedback
Lovell also won Best Brand and Values Initiative at the Business Culture Awards 2023 for the work done with Culture Consultancy.
Managing Director, Lovell Homes
Making
Complexity
Simple.