Culture change doesn’t happen overnight, and it certainly doesn’t happen by simply putting up vision and company values posters on the wall. True cultural transformation requires people to understand, embrace and live the change every day. That’s why we focus on human behavioural change as well as internal culture change communications and culture immersion events as the foundation for embedding culture.

Throughout every stage, we apply our proven 6Es of Human Behaviour Change to ensure deep and lasting engagement:

• Educate employees about the purpose and value of change;
• Engage them to build motivation and commitment to new behaviours;
• Empower individuals and teams to take ownership and drive the change forward;
• Enable success by providing the right structures, processes, and environment;
• Evaluate progress and refine our approach based on measurable results; and
• Evolve continuously, embedding agility and improvement into your culture.

By making culture change a shared journey through our 6Es framework, we transform top-down initiatives into collective movements – creating cultures your people are proud to own.

The engagement journey looks like this:

Discovery Through Data and Dialogue
We begin by hearing what your people want to say through our Culture Assessment and then use this data to engage in real human to human listening-sessions to gather honest feedback from across your organisation. This open dialogue builds trust and ensures every voice is heard, laying the groundwork for shared ownership of the journey. Transparent and ongoing communication is central: we clearly articulate the reasons for change, the vision, and the expected outcomes, using regular updates and open forums to build trust and reduce uncertainty.

Co-Creation and Collaboration
We bring together cross-functional teams to co-design the future culture. Through interactive workshops, collaborative sessions, and feedback opportunities, employees help shape new core values, behaviours, and ways of working. This participative approach ensures solutions are relevant, practical, and embraced by all. Employees are invited to participate in planning and implementation, giving them a real voice in shaping the new culture. We lead this process as the expert but the outcome is created with your people.

Empowerment and Ongoing Involvement
Throughout the process, we empower employees to become champions of the culture change. By involving them in the rollout and providing training, resources, and opportunities for feedback and leadership, we foster a sense of pride and accountability. Change champions and influential leaders are identified to model new behaviours and support their peers. Regular check-ins, feedback loops, and recognition of progress keep everyone engaged and the transformation on track.

Communication and Cultural Immersion
Effective communication is at the heart of our engagement strategy. We craft clear, compelling internal change communications tailored to your organisation’s needs, ensuring messages are accessible and resonate at every level. Our team delivers immersive cultural events that bring your new values and behaviours to life, creating memorable experiences that inspire commitment and enthusiasm. Where needed, we use powerful visual design to reinforce key messages and make the change journey tangible. Every communication and event is designed to be interactive, inclusive, and aligned with your unique culture.

We tailor our approach to your organisation’s needs, working with you at any stage of your culture journey. Whether you’re defining new values, refreshing leadership behaviours or transforming workplace practices, we ensure the shift is meaningful, practical and lasting.