Innovation Maturity
An innovation maturity assessment to evaluate your organisation’s current innovation capability & culture. We will help you identify gaps and create a roadmap for building the right culture for innovation-led growth.
Innovation maturity

Innovation Maturity

How we can help

Innovation in business is no longer an optional extra – it’s a strategic necessity for business resilience and growth. And, using the old adage, ‘what gets measured, gets done’ our Innovation Maturity Assessment tool provides a structured, data-driven approach to measuring your organisation’s current innovation maturity.

Using our five-stage innovation framework, we assess key factors such as innovation leadership mindset, team collaboration, innovation strategy, process effectiveness, and cultural alignment for innovation. This comprehensive evaluation creates a clear, data-driven picture of where your organisation excels and where improvements are needed along your innovation journey.

The process is designed to:

  • Provide an objective baseline of your current innovation maturity
  • Pinpoint strengths and highlight critical gaps to support you to build a culture of innovation
  • Stimulate meaningful discussions across teams and leadership on how to build innovation capability
  • Help prioritise investments in the areas that will drive the biggest impact
  • Align leadership buy-in and secure resources for long-term innovation-led growth

By measuring before acting, organisations can make better strategic decisions, improve team alignment and create a sustainable innovation culture that delivers tangible results.

Outcomes

Organisations that start with a maturity assessment are three times more likely to build lasting innovation capabilities. By using our framework, companies have:

  • Created a baseline enabling the continued measurement of innovation capability & culture
  • Increased innovation success rates by focusing on the most impactful areas
  • Fostered a culture of continuous creativity, reducing resistance to change
  • Aligned leadership and teams around a shared vision for innovation
  • Optimised investment in innovation initiatives, avoiding wasted resources
  • Accelerated market responsiveness by improving their ability to anticipate and meet future customer needs
  • Built compelling business cases for continued innovation investment and demonstrated genuine ROII (Return on Innovation Investment)

For example, in a recent case study, a financial services firm used our innovation maturity assessment to refine its R&D strategy, leading to a 25% increase in successful product launches.

Ready to measure your organisations’ current innovation maturity? Let’s start the journey.

Innovation maturity

FAQs

An Innovation Maturity Assessment provides a structured, evidence-based views of your organisation’s current capacity to innovate. It benchmarks your current innovation capabilities across cultural alignment, team dynamics, processes and leadership. Businesses use it to identify gaps, build a roadmap for innovation and drive growth. In an era where innovation is a strategic necessity, this tool helps leaders make informed, focused investments that accelerate business growth.
You can measure innovation culture by assessing leadership behaviours, collaboration levels, psychological safety, risk-taking attitudes and how ideas are implemented. Our award-winning framework provides a practical and evidence-based way to capture this across your teams – it provides a clear map of where you’re excelling and where targeted improvements are needed to unlock value.
Knowing your innovation maturity enables smarter investment decisions, faster team alignment, stronger leadership buy-in and more targeted innovation initiatives. Innovation assessments foster honest conversations, build shared language, and reduce resistance to change. They help organisations move towards a culture of continuous creativity, and empower teams to take ownership of innovation goals. Research shows organisations that assess maturity are 3x more likely to succeed at embedding innovation.
Organisations that use our framework report higher innovation success rates, increased market responsiveness, reduced waste in innovation investments, and stronger leadership engagement. These outcomes are tracked through clear KPIs, enabling you to demonstrate true return on innovation.

Further reading

Culture Consultancy blog

A culture of innovation will drive your business to success….so what’s stopping you?

What our clients say

Case studies

Measuring innovation maturity Asian telecoms

Case study

Auditing the Innovation Capability of a leading South East Asia Telecom

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Case study

John Hogg

Bulding a MVI system in 8 weeks

Case study

Creating the Innovation Engine for a Fast-Growth Pharmaceuticals Company

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