CULTURE EMBEDDING
Most culture transformations fail because they stop at the rollout. We bridge the gap between launch day enthusiasm and everyday action, building your values into the operating system your business runs on.
Design creates potential. Embedding delivers return
You know where you want to take your culture. The challenge is ensuring your people go there with you. Whether you have just refreshed your values, are trying to land a long-standing vision, or have defined new culture principles, the design stage is only half the journey.
Without a rigorous embedding strategy, your blueprint for the future remains just that – a blueprint. We bridge the gap between strategic intent and operational reality. We specialise in the final, critical mile of transformation: taking the vision you have defined and building infrastructure to make it stick.
CulturEmbed™ is the proprietary Team-Based Embedding framework we’ve developed and refined over 15+ years. We target the Team as the unit of change, creating micro-cultures of high performance that scale across the organisation. Here’s how it works:
Abstract corporate values do not drive action; specific behaviours do. If your people cannot see how the company culture applies to their specific role, they will ignore it.
Sustainable change cannot be outsourced to HR. It must be owned by the managers who lead the day to day work.
You cannot build a new culture on old infrastructure. If your values say ‘innovate’ but your processes say ‘comply’, the process wins every time.
We don’t just design culture; we embed it. From national security to financial risk, we build the cultural infrastructure that drives commercial performance.
Award Winning
QinetiQ and GCHQ needed to move from transactional working to genuine collaboration. We embedded a shared culture of innovation, equipping leaders with the “operational vocabulary” to tackle national threats together.
Award Winning
Goodbody needed to turn compliance from a chore into an owned behaviour. We embedded a proactive risk culture that raised their internal ‘Proactive Risk’ score from 2.35 to 4.36 and securing their status as a Great Place to Work.
Award Winning
Network Rail needed to shift mindsets across a massive, complex workforce. We challenged their norms to drive behaviour change that bridged the gap between the front line and the Executive team to create a pragmatic culture that sticks.
Our Team
Experts at the intersection of system design and human psychology
We blend the commercial discipline of market leaders with the insight of organisational psychology. Meet the team that translates the complexity of culture change into a structured, sustainable operating system.
DIRECTOR
Jo
Ex-head of HR for Goldman Sachs, speaker, and author on the topics of high-performance leadership, culture and employee experience.
consultant
Cris
A world renowned thought leader on innovation and how to align strategy, leadership, and culture to drive sustainable growth.
DIRECTOR
Derek
Former AXA Head of Customer Service, thought leader, and author with over 20 years experience leading teams and delivering results.
consultant
Ed
An organisational psychologist with more than 15 years experience working with clients like the BBC, HSBC, and Expedia.
consultant
Natalie
A senior people leader and employment lawyer with board-level experience, specialising in culture change and HR transformation.
consultant
Emma Rose Hurst
Experienced brand design, cultural transformation and employee experience strategist, with clients across the globe and sectors.
consultant
Andrew
A highly qualified ‘development’ consultant who works with individuals, leaders and teams to enable them to operate at their best.
Let’s talk about your embedding challenges and what’s next
You’ll be speaking with Jo Geraghty, our founder and culture expert. She’ll personally guide you through your next steps
Frequently asked questions
CulturEmbed™ is a structured, team-based programme that moved beyond culture rollout and into day-to-day behaviour change. Using our Team-Based Embedding (TBE) model, it enables teams to reflect on how they work, translate company values into everyday actions, and co-create action plans for lasting transformation.
It goes beyond posters and speeches — it’s about building habits, rituals and mindsets that align with your purpose and strategy.
TBE is a facilitated, step-by-step process that guides teams to reflect on current behaviours, discuss cultural expectations, identify gaps, and define realistic actions.
This grassroots approach empowers employees themselves to lead culture change within their teams. It creates space for reflection, dialogue and action planning — building ownership and ensuring change sticks across the organisation.
The most common failure point in culture change programmes is lack of organisation-wide embedded accountability. Without regular reinforcement or team-level engagement, enthusiasm fades and people revert to old habits. Culture efforts will lose momentum if they’re purely top-down and lack follow-through- CulturEmbed™ flips the model by empowering employees to shape how organisational values come to life in their teams, focusing on continuous team-based change and accountability, preventing regression and boosting engagement.
We help organisations create clear metrics to track behaviour change, culture impact, and team alignment. This includes feedback loops, pulse checks, and integration with broader performance management systems to ensure the efforts stays visible and measurable.
CEOs can expect returns across three dimensions:
– Performance – stronger innovation, execution, and customer outcomes.
– Risk – reduced regulatory, compliance, and reputational exposure.
– People – higher employee engagement and productivity, plus improved attraction and retention.
The outcome: a high-performance culture that becomes a lasting competitive advantage
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Complexity
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Case studies
Why us?
