CASE STUDY - MORTGAGE ADVICE BUREAU
Mortgage Advice Bureau (MAB), one of the UK’s leading mortgage advice brands, wanted to future-proof its culture while undergoing a major transformation project. With 200 businesses and 1,500 advisers, they needed a cultural framework to connect strategy, people, and performance. They believe everyone should have a home and already help over 100,000 customers with buying their first home or dream home, but they also want to grow and widen their offering to bring the MAB-magic to even more key moments in life.
more likely to recommend MAB as a place to work
improvement to communication (internal NPS)
of employees feel they fully understand the Mission, Vision and DNA
at the Business Culture Leadership Award
MAB was already undertaking a ‘transformational change project’ driven by technology, to simplify and improve the customer and adviser journey. But the leadership team knew that without a unifying culture, the transformation risked stalling.
Their key challenges were:
MAB was already driving a tech-led change programme to simplify the customer and adviser journey. But the leadership team knew that without a unifying culture, the transformation risked stalling.
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We stress-tested and refined MAB’s Mission, Vision and Values, then co-created a cultural blueprint called “MABology”. This gave everyone a shared narrative and clear set of behaviours – aligned to regulatory and ESG expectations – that could be lived consistently across the organisation.
We launched this new cultural identity through an online event, engagement programmes (Friday Joy, MABfest, MABplause), and series of team workshops with facilitation guides
Delivered through our award-winning 3-stage methodology:
Established a Culture Design Group of leaders, managers, and colleagues to surface real issues and define the future culture.
Once MABology launched we needed to make sure it was truly embedded into the MAB DNA.
We did this by:
MABology is now embedded across the employee lifecycle. Staff report stronger communication, improved alignment, and a deeper sense of pride in the business. Culture is no longer an abstract idea – it’s a daily lived reality driving engagement, performance, and growth.
The project was incredibly fulfilling both personally and professionally. Seeing our MABology culture take shape and come to life has been brilliant. I’m so proud of everyone who worked on the project, but special thanks must go to the team at Culture Consultancy who really helped us get to where we are now.
People and Culture Director, Mortgage Advice Bureau
Making
Complexity
Simple.
