SUSTAINABLE SCALING
Rapid growth breaks fragile systems. We help you future-proof your culture, ensuring your performance scales as fast as your business so nothing slips through the gaps.
You’ve grown fast,
and the cracks 
are starting to show
You’ve grown fast, and the cracks
are starting to show
Different stages of business growth require different things to succeed. Your processes, systems and ways of working are no longer fit for purpose, leadership capabilities need to evolve, middle management is straining, and the people experience is struggling to meet employee demands.
Under these pressures of fast growth, you need to adapt quickly – but not at the expense of getting the right cultural foundation blocks in place. Without intentional design, the culture that supported your success will become the very thing holding back your future growth.
Our end-to-end methodology to design, embed, and sustain a culture that scales with you.
Before we build, it is helpful to know the starting point. We go beyond surface-level surveys to uncover your organisation’s underlying culture and norms – the unwritten rules that actually dictate how work gets done.
Growth dilutes clarity. To scale, you must translate indeterminable ‘vibes’ into clear cultural attributes: your purpose, vision, values – or equivalent. We help you move from implicit understandings to explicit expectations.
Great talent has options. To scale successfully, you need an Employee Value Proposition (EVP) that attracts, retains, and inspires the talent you need to fuel growth.
Culture creates a ceiling on performance, but leadership creates a ceiling on culture. As you scale, your top team must shift from ‘doing everything’ to ‘enabling everyone.’
Culture by design, not by accident. We up-skill your managers to take ownership of the change, and re-engineer your infrastructure to ensure every system is geared to identify and incentivise the right behaviours.
We treat culture as a hard metric, not a soft feeling.
Is your compliance strategy stuck in a cycle of remediation? Download our free guide to shifting from a reactive “rules-based” mindset to a proactive “behaviour-led” culture.
The "checkbox" trap
Why heavy policy manuals often lead to weaker risk cultures and what to replace them with.
Psychological safety as a control
Why the safest organizations are the ones where employees aren’t afraid to shout about mistakes.
Measuring the intangible
Practical metrics for tracking behavioral risk before it becomes a regulatory breach.
Future-proofing
How to build a culture agile enough to handle the next wave of FCA requirements without overhaul.
Is your organisation scaling faster than its culture can keep up?
Download our free guide to building a futureproof culture – one that sustains growth, adapts to constant change, and keeps performance high as your business evolves.
Purpose & values enable growth
Why a clear purpose and consistently lived values help fast-growing organisations stay aligned, make better decisions & avoid costly drift.
Innovation as a capability
How to embed experimentation, psychological safety and cross-functional collaboration so new ideas continue to emerge as complexity increases.
Technology = smarter decisions
How measuring culture and behaviours gives leaders visibility into what’s really happening – enabling informed, forward-looking action.
Leaders sustaining performance
The leadership skills required to maintain engagement, wellbeing and productivity as roles, structures and expectations change.
We’ve supported high-growth businesses through every stage of evolution – from rapid headcount expansion to M&A and IPO. Our approach helps you build the cultural infrastructure to scale successfully without losing your DNA.
Scaling to a FTSE 250 company, Mortgage Advice Bureau needed to professionalise without losing agility. We helped codify their DNA, resulting in improved internal communication and Great Place to Work status.
Following an acquisition, Pepper Money needed to merge workforces without losing talent. We facilitated cohesion, helping them co-create a unified culture that turned potential friction into a high-performance driver.
Transitioning from a building society to a FTSE 250 bank, OSB needed to unify its UK and Indian operations. We aligned their global culture to drive growth while maintaining strict regulatory compliance.
Our Team
Experts at the intersection of commercial strategy and human behaviour
We combine real-world scale-up experience with behavioural science. Meet the team that translates the chaos of hyper-growth into a structured, sustainable operating system.
DIRECTOR
Jo Geraghty
Ex-head of HR for Goldman Sachs, speaker, and author on the topics of high-performance leadership, culture and employee experience.
consultant
Cris Beswick
A world renowned thought leader on innovation and how to align strategy, leadership, and culture to drive sustainable growth.
DIRECTOR
Derek Bishop
Former AXA Head of Customer Service, thought leader, and author with over 20 years experience leading teams and delivering results.
consultant
Ed Beard
An organisational psychologist with more than 15 years experience working with clients like the BBC, HSBC, and Expedia.
consultant
Natalie Saunders
A senior people leader and employment lawyer with board-level experience, specialising in culture change and HR transformation.
consultant
Gillian Mason
Gillian is a leadership coach and facilitator with 25+ years’ experience helping organisations thrive, leaders grow, and people excel.
consultant
Emma Rose Hurst
Experienced brand design, cultural transformation and employee experience strategist, with clients across the globe and sectors.
Let’s talk about your scaling challenges
You’ll be speaking with Jo Geraghty, our founder and culture expert. She’ll personally guide you through your next steps
Frequently asked questions
Ideally, before the cracks start to show. As you scale, the informal ways of working that fuelled your early success often stop being effective. Our clients typically engage us at critical inflection points: raising Series B/C funding, preparing for an IPO, or when rapid hiring dilutes the unspoken understanding of your values. If you are feeling the ‘vibe’ shift or seeing communication silos emerge, now is the time to formalise your culture.
No! In fact, the opposite is true. Lack of process creates bottlenecks. By streamlining decision-making and codifying ‘how we do things’, you actually create agility, allowing you to pivot quickly without breaking your operations. We don’t build bureaucracy; we build guardrails. This gives your teams the autonomy to move fast because the rules of the road are clear, rather than relying on slow, top-down approvals.
Values are the intent; culture is the reality. Many scaling companies have values on the wall, but shadow cultures (unwritten rules) that actually dictate behaviour. We help you move from poster values to a behavioural operating system – embedding your values into every facet of the employee experience, from hiring criteria to performance management. This ensures your values survive as you add new layers of management.
We move at the pace of your growth. While cultural evolution is ongoing, our Culture Discovery tool is designed to give rapid results and insights to get you started immediately. A typical initial engagement follows our 3-stage methodology (Diagnose, Design, Embed) over 12–16 weeks. We deliver quick wins – like fixing hiring bottlenecks – early on, while building the long-term infrastructure in the background.
Yes. We treat culture as a hard commercial asset. Beyond engagement scores, we help you track the metrics that drive growth: inclusive teams make better decisions 87% of the time, and engaged cultures see a 17% increase in productivity. For regulated firms, we also track risk culture metrics to satisfy Board and regulatory expectations. You will have a robust dashboard to prove the impact of your investment.
Making
Complexity
Simple.
Case studies
Why us?
