case study - bie executive

Aligning Internal Culture and External Voice to Champion Inclusive Leadership

BIE Executive (BIE), is an award-winning Executive Recruitment company specialising in building leadership and enabling change through a combination of interim management, permanent recruitment solutions, and transformation expertise.

2.5x

more likely to recommend MAB as a place to work

83%

improvement to communication (internal NPS)

94%

of employees feel they fully understand the Mission, Vision and DNA

Winner

at the Business Culture Leadership Award

The challenge

With over 20 years of experience, BIE realised their Diversity, Equity, Inclusion and Belonging (DEIB) strategy wasn’t clear, and to be the market leader this needed to change. They wanted to increase their confidence to openly discuss DEIB considerations with their clients and better understand their own culture.

Culture Consultancy was briefed to:

MAB was already driving a tech-led change programme to simplify the customer and adviser journey. But the leadership team knew that without a unifying culture, the transformation risked stalling.

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The solution

The process

Delivered through our award-winning 3-stage methodology:


Insight

We started the project with our Insight phase, interviewing the management team to find out what was working and what wasn’t. From there we created a bespoke survey, inviting everyone in the company to take part. The insight and data from the survey allowed us to establish the DEIB strategy and ambitions; identify and prioritise the gaps; develop a high-level roadmap to fulfil these culture ambitions, agree on the next steps, and suggest additional scope.

Design

During the Design phase, we delivered 4 DEIB Training, Education & Awareness Sessions (max. 10 people per session), where staff could interact and understand more about DEIB.

  • They could understand what diversity, inclusion, equity, and discrimination are, and why DEIB is important
  • Recognising and managing their biases/preferences which impacts equity and inclusion at an individual level
  • Identifying bias that exists at an organisational/sector/systemic level, identifying strategies and actions for interrupting or minimising bias
  • They explored tools and techniques designed to overcome fears, identify boundaries, encourage confidence to discuss DEIB topics
  • They identified actions that individuals and teams can take to create inclusive work cultures.

Embed

Leaders were upskilled and supported through mentoring, and cultural metrics were introduced to track progress.

The result

As a result of our work, BIE invited us to hold team sessions to explore inclusive language, authentic expression, offence, and censorship meaning the whole company is now more knowledgeable and confident.

Culture Consultancy were fantastic at galvanising our senior team around commitments to ED&I and to turn education and awareness into tangible action. Getting a holistic education around ED&I and understanding how to ask the right questions is enabling the whole company to operate more inclusively, which is having a positive impact on the way we do business with our clients too.”

Eoin Canty

Director and D&I Strategic Lead, BIE Executive

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