Case study - national bank of kenya

Leading for Innovation in Africa's Banking Sector

Our client, the National Bank of Kenya, is a leading African bank with a rich 50-year history. 

2.5x

more likely to recommend MAB as a place to work

83%

improvement to communication (internal NPS)

94%

of employees feel they fully understand the Mission, Vision and DNA

Winner

at the Business Culture Leadership Award

The challenge

As the industry was being disrupted by a high number of mergers, rising competition from non-bank players and heavy regulation, they had set an innovation goal to ensure they stayed on top.

They also had their own internal challenges. Operating costs were high, and some assets weren’t performing well, all while cultural gaps had led to low employee engagement and productivity among staff and issues with operational efficiency.

Furthermore, the new CEO, while coming from a 20-year career spanning local and global banking, was relatively young for the industry and wanted to take a more contemporary approach. The plan was to put innovation at the heart of the bank to renew the institution in the face of continued threat.

MAB was already driving a tech-led change programme to simplify the customer and adviser journey. But the leadership team knew that without a unifying culture, the transformation risked stalling.

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The solution

Building on our track record in innovation consulting, we helped the CEO along with several other key stakeholders create an innovation-led renewal programme, mapping a journey for cultural change, innovation and enhanced productivity of the bank.

Using the framework from the bestselling book Building a Culture of Innovation, the programme was designed around a deeper understanding of what it takes to build innovation capability, scale it across an organisation and lead for it on a day-to-day basis.


The process

Delivered through our award-winning 3-stage methodology:

Insight

Utilising the Innovation Culture Framework below, we helped the team map out their current state and then, through a series of challenge sessions, build a picture of the required ‘future state’. From this we built a set of bolder, more ambitious questions and a set of hypotheses to be tested around how the bank could shape its future culture around innovation.

The Innovation Culture Framework

  • Kick off with why: Understanding where you are today and the case for change.
  • Assemble a team: Building an innovation leadership team and internal champions.
  • Agree the future: Designing the future organisation and culture around innovation.
  • Engage in conversation: Communication and people engagement around innovation and the required change.
  • Create a roadmap: Building innovation aptitude and developing a detailed design plan.
  • Make it happen: Embedding a culture of innovation, measuring the returns and making it stick.

Design

What we discovered was a gap in understanding about the what, why and how of innovation at the non-executive, governance and oversight level. To bridge that gap and make innovation capability a core part of the bank’s organisational culture, we needed to develop contemporary leadership skills, mindset and behaviours.

The initial ambitious engagement of the board helped to create buy-in for the level of organisation-wide transformation required, as well as ‘leading for innovation’ on a day-to-day basis.

The new leadership framework followed our core belief that purpose plus creativity makes people curious, and curiosity breeds exploration and a willingness to experiment. As a result, the focus on leadership development used a combination of human-centred design, growth mindset and our ODC (Own-Drive-Contribute) framework.

The ODC framework

The ODC framework centres around the cascaded and interconnected nature of an innovation culture and the differing ‘look and feel’ of innovation at different levels of an organisations. The leadership component focuses on ‘owning’ innovation and what that means in terms of the physical and psychological components required.

With the physical components – strategy, practice, tactics, etc. – being rapidly introduced, the focus for fully enabling leaders to own the innovation agenda needed to be balanced with the relevant psychological components.

Some of these components include accountability, collaboration, creativity, purpose, empathy – all key pillars of a growth mindset and innovation-led business.

Embed

Leaders were upskilled and supported through mentoring, and cultural metrics were introduced to track progress.

The result

As a result of the programme, the team successfully mapped out the core goals required to focus on building a culture of innovation anchored mainly on the following areas:

  • Increase investments in innovation strategies in all functions of the bank
  • Set the digital transformation business priorities
  • Deliver data-driven insights to consumers and enhance predictive capabilities
  • Move from iterative focus to disruptive technologies and higher value innovations
  • Explore transformational partnerships

 

The CEO, board and senior team were also better prepared to deliver a bolder, more ambitious vision anchored on the following areas:

  • Taking ownership of the process of assembling the team, agreeing a roadmap for the future, engaging in an organisation-wide conversation and making it happen.
  • Clarity on the transformation process around innovation starting with their strategic context, ambitions and goals.
  • Understanding why it was imperative for the bank to build and lead a culture of innovation.
  • Plans to incorporate the innovation imperative into their five-year strategy and embedding innovation into the overall culture programme of the bank.

At the end of the programme, my non-executive directors and I were fully aligned and owned the journey of embedding a culture of innovation. The team was able to bring out and demystify the step-by-step process starting with our strategic context, ambitions and goals to agreeing on the engagement. They helped us understand why it was imperative for the institution to build and lead a culture of innovation and how to make it happen. Just a few months down the line we are progressing with assembling the team, defining the innovation policy of the company, incorporating the innovation imperative as part of our five-year strategy and embedding the innovation culture to the overall transformation programme of the bank.

Wilfred Musau

Managing Director and CEO, National Bank of Kenya

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