case study - england golf
On 1st January 2012, The English Golf Union merged with the English Women’s Golf Association to form England Golf, the governing body for all amateur golf in England. The merger formed one of the largest sports governing bodies in England looking after the interests of over 1,930 golf clubs and 675,000 men and women club members.
Responsible for the training of the country’s top amateur golfers, England Golf also organises all the major English amateur championships, actively encouraging new golfers and increasing the continued interest and participation in golf through its golf development initiative ‘Get into Golf’.
more likely to recommend MAB as a place to work
improvement to communication (internal NPS)
of employees feel they fully understand the Mission, Vision and DNA
at the Business Culture Leadership Award
The organisation was seeing a number of challenges:
The desired outcome was to have alignment between the Board, employees and volunteers on expectations about how the business should operate including areas such as quality, communication, governance, process and reporting, as well as the wider challenges of common goals and aspirations for England Golf.
England Golf realised they needed help to create a culture that worked for them and so asked Culture Consultancy to help them:
Delivered through our award-winning 3-stage methodology:
We conducted our Culture Assessment through workshops, employee engagement surveys and interviews with key executive stakeholders to gain a current view of the culture within the business, including identifying enabling attributes and hinderances. This not only informed future work, but also gained buy-in from staff on the case and rationale for change.
The next stage led to the identification and development of a set of company core Values that resonated and inspired all staff and Board members. This required the facilitation of discussions, debates and challenges from the various stakeholders across the business in order to reach an agreed set of Values that everyone could align and engage with.
This was followed by the development of an appropriate set of Behaviour Frameworks, based on the newly agreed Values developed once again with the staff and volunteers who would ultimately be responsible for England Golf’s vision.
England Golf has now put in place a significant foundational stone for the culture transformation of the organisation. A set of Values-based Behavioural Frameworks, developed by and agreed upon at all levels in the organisation to drive the work practices throughout the organisation.
Culture Consultancy has made a great contribution to the development of our Values-based culture. The work included expert facilitation of both large All Staff events and small Senior Management Team and Board meetings. The engaging and thoughtful way Culture Consultancy approach all of their work had a positive impact within the organisation, even before the final aspects of the work have been fully embedded. The great working relationships developed enabled the project to be completed quickly and effectively – we could not have managed it without their assistance.”
Strategy Director, England Golf
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