case study - cloudpay

Defining One Global Culture to Power Performance and Growth across a Fintech Scale-Up

2.5x

more likely to recommend MAB as a place to work

83%

improvement to communication (internal NPS)

94%

of employees feel they fully understand the Mission, Vision and DNA

Winner

at the Business Culture Leadership Award

The challenge

CloudPay’s global processing capability had led to significant business growth over a number of years, resulting in offices in multiple countries around the world, with a head office in the UK.

This growth, a deepening of expertise in the payroll industry and the increasing technological opportunities led the Executive Management team to evolve the business strategy to move from a global payroll processing provider to a global payroll platform provider, supported by payroll processing capability. This meant they would be growing even faster, entering new territories and operating out of a number of additional offices globally.

CloudPay had an existing culture that had enabled success to date but had experienced a number of challenges along the way.

The new Global HR Director recognised that the culture and people dynamics were under strain and wanted to redesign the culture in order to improve both employee performance and employee engagement.

 

MAB was already driving a tech-led change programme to simplify the customer and adviser journey. But the leadership team knew that without a unifying culture, the transformation risked stalling.

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The solution

To define a new set of company values which would better fit their new strategic direction and set the business up for future growth. They also wanted the values to be translated into tangible behaviours so that all employees were clear on what was expected from them day-to-day.


The process

Delivered through our award-winning 3-stage methodology:

Insight

We quickly completed our CC Culture Assessment Express by reviewing all existing people and HR data, supplemented by a short survey and interviews with people across a range of functions and roles. This included gathering some real stories which identified the impact of employee engagement on business performance – i.e. where the culture of the business was really fueling performance and where it was hindering progress.

Design

Working with the Executive Management Team, we used our Culture Design Programme in a series of workshops and design sessions to shape up the territories for the values, followed by an iterative process to take the EMT on a journey to unlock the final Value set.

As part of our 6Es methodology, to increase employee engagement in the workplace, the EMT were tasked with socialising the new values with groups of employees across the organisation. The aim was to engage people in the future culture, gain feedback and identify any challenges to the workplace values so they could be further refined, as well as to ensure they apply in every country and allow for all national and cultural differences.

Embed

Employee Engagement strategies and programmes were developed, including a visual identity for the new values, together with a behavioural competency framework giving employees a clear day–to–day guide of how the values are applied to individual roles at the leadership, managerial and employee level.

The result

Consistently high performance is now in existence across the business globally. 12 months on Cloudpay is going from strength to strength and have now won the Global Payroll Supplier of the Year Award.

 

 

Our business had changed significantly in recent years, and with rapid growth on the horizon, it became clear that our existing company values no longer accurately reflected our culture. We met Culture Consultancy at the very start of our culture journey. They quickly understood our organisation, and their collaborative methodology fitted well with the way we work. The team made a challenging project simple and effective for us, translating multiple thoughts and ideas into clear and concise language that matched our style. We now have values and competencies which reflect who we are and who we aim to be going forward.

Judith Lamb

Vice President, Cloudpay

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Ready to turn culture into your competitive advantage?

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